N.E.R.D.

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The acronym N.E.R.D. stands for "No One Ever Really Dies," but childhood friends Chad Hugo, Phrell Williams, and Shay most certainly used the group to proudly emphasize the nerdier aspects of their musical personalities. Before this side project took shape, Hugo and Williams -- as the Neptunes -- had established themselves as giants in the field of pop production, whether they were working with hdcore rappers, smooth crooners, or teen pop groups. Although their faces were known to many due to this prominence, N.E.R.D. allowed the duo to take center stage, as rock sts, even if a new alias was being used.

The trio recorded its first album, In Sech Of..., and released it in Europe in late 2001. Not entirely happy with the results, they reshaped the album using live instrumentation -- with significant assistance from the funk-rock band Spymob, to further differentiate the material from Neptunes productions -- before issuing it in the U.S. in Mch of 2002. Singles "Lapdance" and "Rock St" made minor indentations on the singles chts; despite this, the album didn't come close to achieving the kind of commercial success won by the average Neptunes production. In Mch of 2004, after another endless influx of hitmaking Neptunes work, they resurfaced with Fly or Die. This time out, Hugo and Williams handled more of the instrumentation. Unrelenting in their knack for the absurd, lead single "She Wants to Move" was promoted with a video that depicted the three members performing in the re "comptment" of a female-shaped space vessel -- a very literal interpretation of the line "Her ass is a spaceship I want to ride."

Hip Hop

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