How to get your press kit dumped in the trash!
I want to send out a lot of emails to everyone in the business. I have a directory and I want them to know about my band. What type of email should I send and should I follow it up with a press kit?
-Chris. Ontario, Canada
Stop. What are you doing? One of the biggest mistakes you could make is what you have sent me. These will go immediately into the garbage. You will waste money you could spend on more effective advertising techniques. The directories are usually out of date anyway and no press kits addressed to me ever get past my assistant. At no time unless requested should you ever send anything unsolicited to anyone. I mean, unless you want to be ridiculed in the office as we do here on a regular basis to people who use the “directories”. Anyone interested in your act will know about your act from the buzz you’ve created and any type of press you’ve generated. They will contact you about any information they made need. Now if you see my name on any of those lists, warn me.
