Booking Flo Rida

Flo Rida Biography

The rapper known as Flo Rida was born Tramar Lacel Dillard in 1976 in Carol City, Florida. Tramar grew up influenced by the music of his household; his parents and siblings all sang in a local gospel group and his brother-in-law worked as a promoter for 2 Live Crew. Dillard joined his first rap group when he was in middle school, but despite his youth he took the opportunity seriously and used it to hone his skills.

After graduating from high school, Tramar attended university for a short while but returned to Florida to pursue a career as a performer. After signing with Poe Boy in 2006 and adopting the moniker Flo Rida, he began to collaborate with a number of up and coming artists to further promote his burgeoning career. By the time he released his debut album, Mail on Sunday, Flo Rida was already a familiar voice thanks to his colalborations with performers such as Rick Ross, Trey Songz, and Lil Wayne.

Mail on Sunday was a hit, thanks in part to the strength of its debut single, “Low,” which featured T-Pain and rose to the number one spot on the mainstream charts. The follow up singles, “Elevator” and “In the Ayer” (featuring Timbaland and will.i.am, respectively) also rose into the top of the charts. Flo Rida’s debut earned him American Music Award nominations for Breakthrough Performer and Favorite Male Hip-Hop Artist, in addition to numerous other industry awards and nominations.

Mail on Sunday was followed by R.O.O.T.S. (2009), Only One Flo (Part 1) (2010), and Wild Ones (2012.) R.O.O.T.S. earned Flo Rida a Grammy nomination for Best Rap Album, and Wild Ones earned Flo Rida multiple Billboard Music Award nominations, for: Top 100 Artist, Top Male Artist, Top Digital Songs Artist, and Top Rap Artists. Collectively, the albums spawned the additional hits: “Right Round” (featuring Ke$ha); “Shone” (featuring Pleasure P); “Sugar” (featuring Wynter); “Jump” (featuring Nelly Furtado); “Club Can’t Handle Me” (featuring David Guetta); “Good Feeling,” “Wild Ones” (featuring Sia); “Whistle,” “I Cry,” and “Let it Roll.”

In addition, Flo Rida has appeared as a guest performer on songs by other artists, including “Where Them Girls At” (with David Guetta and Nicki Minaj) and “Hangover” (with Taio Cruz.) Currently Flo Rida is back in the studio preparing for his next studio album, The Perfect 10, scheduled for release in the next year.