Booking Prince Royce

Prince Royce Biography

The American singer-songwriter known as Prince Royce was born Geoffrey Royce Rojas in 1989. Royce grew up in the Bronx area of New York City, where by the time he was a teenager he’d already started writing poetry and lyrics, occasionally singing in the school choir. At the age of fifteen, he began to take singing and songwriting more seriously, collaborating with a classmate and establishing his first performance duo, known as El Duo Real.

In the late 2000’s, Prince Royce decided to shift his focus to bachata music, recording his first demo and earning attention from some of the labels devoted to the genre. He signed with Top Stop Music in 2009 and entered the studio to prepare for his debut album, which arrived in the late winter of 2010.

The album, Prince Royce, debuted on the Latin charts in the top twenty, but it was the album’s lead single that rose to the number on spot on the tropical songs chart. The song, a cover of Ben E. King’s classic hit, “Stand by Me,” was a smash hit, and set the stage for the additional tropical hits “Corazon Sin Cara” and “El Campo de Suenos,” which was used by the ESPN network for the channel’s program, Domingo de Grandes Ligas.

Ultimately, the album earned Prince Royce a Latin Grammy nomination for Best Contemporary Tropical Album, and Royce performed his cover of “Stand by Me” alongside none other than Ben E. King himself at the annual awards show. The album also earned three Premio Lo Nuestro awards (for Song of the Year, New Soloist or Group of the Year, and Male Artist of the Year), and six Billboard Latin Music award nominations, with three wins, for: Tropical Album of the Year, Tropical Album Solo Artist of the Year, and Tropical Airplay Solo Artist of the Year.

Since that time, Prince Royce has released the additional albums Phase II (2012) and Soy el Mismo (2013), bringing audiences the additional hits: “Las Cosas Pequenas,” “Incondicional,” “Darte un Beso,” “Te Me Vas,” “Te Robare,” “Solita,” “Culpa al Corazon,” and “Back it Up,” recorded featuring Pitbull and Jennifer Lopez. Royce also launched an acting career, appearing in the series La Voz Kids in 2013 and most recently in the recurring role of Vincent for the Hulu series East Los High.

Prince Royce continues to act, perform, and record. His most recent album, Double Vision, arrived in 2015, and he recently appeared on the Sofia Reyes single, “Solo Yo,” which arrived in early 2016.